Experience worth sharing.
Drawing on more than four decades in entrepreneurship, travel, technology and leadership, Wesley speaks with honesty about building businesses, navigating change, resilience, storytelling and living a life of adventure.
Wesley Baker is a British bestselling author, entrepreneur and Founder and CEO of PURE ONE Group. He has built and led businesses across travel, airlines, technology, AI, medical technology, media and leisure, and speaks with the perspective that only decades of actually doing the work provides.
His talks combine hard-won operator insight with the warmth of a storyteller. Wesley is available for keynotes, fireside conversations, panel appearances, corporate events, industry conferences, literary festivals and podcast recordings.
What Wesley talks about.
Four Decades of Entrepreneurship
Lessons from building companies through recessions, booms and technology shifts.
Leadership Through Change
How to lead teams and businesses when the ground moves under your feet.
The Past, Present and Future of Travel
A first-hand account of how travel has been reshaped — and what comes next.
Storytelling in Business
Why narrative is the most under-used tool leaders and founders own.
Innovation, AI and Technology
Working at the edges of software, artificial intelligence, medicine and space.
Resilience and Reinvention
Personal notes on setbacks, recovery and starting again — well.
A Life Shaped by Travel and the Sea
Talks for readers, festivals and events on writing, memory and adventure.
Where Wesley speaks.
- · Founder and entrepreneur conferences
- · Corporate leadership offsites
- · Travel and hospitality industry events
- · Technology, AI and innovation summits
- · Literary festivals and reader events
- · Media, publishing and podcast events
Recent stages.
AI Event in the USA
The future of social media with AI
A forward-looking session on how artificial intelligence is rewriting the rules of social media — from content creation and discovery to trust, authenticity and what it means for brands, creators and audiences.
Travel Tourism Sustainability Event in Europe
The importance of sustainability in travel
A thoughtful talk on why sustainability is no longer optional for the travel industry — and how operators, storytellers and travellers can shape a future that respects both people and place.
Book Event in the UK
Discussing the Echoes travel memoirs
An evening with readers and fellow travellers exploring the stories behind the Echoes series — the places that shaped the books, the moments that almost didn't make the page, and why some journeys stay with us forever.
Medical Event in the USA
Healthcare innovation and entrepreneurship
A keynote on building mission-led businesses at the intersection of medicine, technology and human care — and why the operator's perspective matters more than ever.
International Travel Event in Europe
Global travel and hospitality leadership
Speaking to industry leaders about the past, present and future of travel — from the golden age of package holidays to the AI-shaped journeys ahead.
Travel Event in the UK
British travel and tourism forum
A fireside conversation on storytelling, brand-building and what four decades in travel have taught me about resilience, reinvention and staying curious.
Business Conference in the UK
Entrepreneurship and leadership
Sharing hard-won lessons from building companies across multiple sectors — the wins, the setbacks, and the everyday decisions that separate surviving from thriving.
AI Event in Europe
Artificial intelligence and innovation
A practical look at how AI is reshaping business, creativity and travel — delivered without the hype, from someone who has worked at the edge of technology for years.
Invite Wesley to speak.
Share a few details and Wesley will respond personally to speaking, event and media enquiries.