The Protected Trust Services (PTS) recently marked a significant milestone with the launch of its refreshed branding, a move that underscores its ongoing evolution from its origins as a trust account provider. At the heart of this rebranding effort is a clear and compelling message: “Making Selling Travel Simple.” This initiative not only showcases the wide range of support that PTS offers to its members but also highlights the consortium’s dedication to simplifying the travel business landscape for its partners.
For more than 15 years, PTS has been a cornerstone in providing financial protection for travel businesses. However, it is now looking to broaden its perception within the industry. The consortium has experienced substantial growth, welcoming over 200 new members in the past year alone, bringing its total membership to over 400. PTS has ambitious plans to expand this figure to 1,000 members within the next five years.
Daniel Landen, the Chief Executive of PTS, emphasized that their operational model is a refreshing change for many members. Unlike other providers, PTS offers complete freedom and control over all aspects of their members’ businesses. This approach is coupled with flexible, cost-effective solutions designed to meet the diverse needs of travel enterprises, ultimately aiding their growth while ensuring protection for both the business and its customers.
To celebrate this new chapter, PTS recently hosted its first-ever conference at the Mercure Warwickshire Walton Hall Hotel & Spa. The two-day event, attended by 80 members and 33 suppliers, featured an array of activities, including trade fairs, panel sessions, and a formal gala dinner. The conference also provided a platform for PTS to unveil its new brand identity and share updates on internal changes, IT developments, and additional resources that will benefit its members. The event was well-received, with attendees appreciating the opportunity to network and gain insights into the consortium’s future direction.
The refreshed branding effort includes a comprehensive update of the PTS website, logo, and visual assets. Central to this branding is the “Trust in Every Booking” initiative, which complements the “Making Selling Travel Simple” campaign. The goal is to foster a better understanding within the industry of the diverse services PTS provides, including currency hedging, merchant services through in-house suppliers, ATOL franchise options, travel software solutions, and compliance with Package Travel Regulations (PTR).
One of the standout features of PTS’s offering is its streamlined admin platform, which consolidates essential business functions into a single interface. Members benefit from access to over 200 suppliers and a dedicated support team, alongside marketing opportunities. Additionally, the platform allows members the flexibility to integrate their own suppliers seamlessly, further enhancing the simplicity and efficiency of their business operations.
Executive Director Emma Collis reflected on the success of the event, expressing pride in the resilience and dedication of PTS members. The positive feedback from the conference underscores the strength of the community that PTS has cultivated, as members continue to show commitment to their businesses in a challenging industry landscape.
Looking ahead, PTS is poised to continue its growth trajectory, driven by its renewed focus on providing innovative and supportive solutions to its expanding member base. With the new branding firmly in place, the consortium is better positioned to communicate its value proposition, ensuring that members not only survive but thrive in an increasingly competitive market.
Contact Details:
Website: protectedtrustservices.com
Telephone: +44 (0)207 190 9988
Email: ask@protectedtrustservices.com
